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Shotmaker Hits the Market

After 7 years of continuous R&D, Harrison is proud to announce the arrival of the Shotmaker. In the first week, nearly 60 stores have it picked. Some of them have already reordered and in rather large quantity. Below are some of the initial reactions from our clinets:
 
“It is the real thing!”

Duane, Carnation, WA
 
“I was blown away by it!”

Gary, Arlington, TX

 “This thing will revolutionize the indutry. I guarantee you!”

Mike, N. Myrtle Beach, SC

“I gained 6 yards. My shots are much straighter. My good shots are better, and bad shots are not as bad.”

Pat, Prescott, AZ

 

 

shotmaker package

 

One client sold 95 Shotmakers during the first 10 days. Another client went as far as saying that he will sell a million of them, but let’s keep that one in perspective.
 
For any of you who is not familiar with Shotmaker. It is the first USGA rules conforming golf shaft insert of its kind in golf history. Naturally, that also means it is a concept that is entirely foreign to the golfing public.  This article contains essential information that we hope will make your experience using or marketing the Shotmaker a breeze.
 
What is it?
The Shotmaker is a removable insert that is made with ultra-thin-ply graphite (UTP). It is about 12" long and weighs only 4 grams. The insert wall is paper thin. It will break if squeezed by two fingers or bent by one hand. The Shotmaker kit comes with a grip lock to prevent insert removal during play.

 

shotmaker insert

 

How does it work?
Most accuracy enhancement devices augment accuracy indirectly. However, the Shotmaker directly improves accuracy by improving shaft stability, eliminating deformation and lowering impact vibrations. It is so effective that accuracy improves up to 40%, and spin rate decreases up to 10%. The Shotmaker’s performance enhancements have been proven repeatedly at independent robot and player tests.
 
What to expect
The first impression using the insert is that every shot is much more solid. When observing the shot dispersion with and without the insert, you will notice that shot dispersion narrows up to 40% with the insert. With Shotmaker, good shots are even better, and bad shots are not as bad.


A reversible change
The Shotmaker insert is removable. It does not permanently alter the club.
 
30 day money back guarantee
We are highly confident that golfers will see the benefits of the Shotmaker. Therefore, each insert comes with a 30 day money back guarantee. 
 
The insert tool is free to stores
The telescoping insert tool is free to stores and is available as an optional item for golfers who want to experiment with the Shotmaker unassisted. A grip cap cutter, used to cut a ½” circular hole at the grip end, is also available from Harrison. Many stores already have similar tools for installing grip weights. If you already have one, there is no need to buy another one. Our grip cap cutter works similarly.

How many strokes can a 30% improvement in
driving accuracy save in a round of golf?

How much is the improvement worth to you?

 

Can I glue the insert to the shaft?
The Shotmaker is locked inside the golf shaft at one point only. This revolutionary design allows the shaft to flex and twist normally and the insert to move inside it. As a result, it has insignificant effect on stiffness, launch angle and torque. If the insert were glued to the shaft, then it will not be able flex and move freely within the shaft. The golf shaft will be much stiffer and its playing characteristics will be negatively altered.
 
Don't take it for granted
The construction of the Shotmaker is very simple. Once its functionality is understood, there is a natural inclination to assume everyone automatically understand how it works, failing to recognize that it is the first device of its kind. Its concept is not understood by most golfers. For golf professionals, we strongly suggest that you assume golfers in general do not understand how it works and proceed to explain to them the premise of this invention along with its features and benefits.

The test is to compare the same club with or without an insert
It is golfers' nature to compare clubs and shafts. During Shotmaker's development, we observed frequently that golfers instinctively compared the performance difference between their personal club and the demo club. Therefore, when demonstrating Shotmaker, we suggest that you install the insert inside tester's personal club so that they could compare the performance difference with or without the insert installed. It should never be a comparison between golfer's personal club and the demo club.
 
It’s easy to mess up
The best idea is usually the simplest idea. Harrison has spent years simplifying this device. However, because it is so simple, it is easy to assume that you know how to install it.  If you try to install the insert without reading the instructions fully, you will break it.  We have several examples for your reference (all of them are industry veterans): a respected club maker with extensive repair experience, a hand-on store owner who runs multiple stores, a master club builder of one of the largest golf companies in the world. They all assumed that they knew how to install the device without reading the instructions, and they all broke either the insert or the tool.
 
Store Installed device

 

shotmaker insert tool

 

Initially we envisioned the Shotmaker as an end user installed device, but the more we think through it, the more we conclude that it works better as a store installed device.
The followings are our reasoning:

  • - Golf pros have the knowledge and experience to determine if the insert fits the golfer;
  • - Golf pros are better educated to determine if the insert fits properly inside the golf shaft;
  • - The insert is very fragile. It is less likely to have breakage if it is handled by golf pros;
  • - By making it a store installed device, it promotes the benefits of proper fitting;
  • - For golfers who want to experiment with the insert, the insert tool can be purchased as an option.

 

 shotmaker grip lock

Grip lock or no grip lock
Each Shotmaker kit comes with a grip lock. It weighs only 5 grams. Whether to use it or not is entirely up to you. The first question is should you use it or just grip over the insert. There is no perfect answer to this question. For golfers who do not like to tinker with his/her club, there are reasons to advocate not using the grip lock to reduce overall weight.
 
That said, some in the industry have advocated the benefits of counter-balancing weight near the grip cap. With the grip lock installed, the Shotmaker device is swing weight neutral. Without the grip lock, swing weight will increase by one. A ½” black nylon plug can also be used to cap the grip cap hole. When the nylon plug is used, it must be glued in place to conform with USGA rules. We suggest that you glue it in place with the Gorilla glue because Gorilla glue is a soft glue that permits future removal.